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Website promotion and search engine optimisation

Website Promotion

Website promotion is what most companies have to consider if they really want to sell their image, product, services or information on the Internet

Website promotion has become one of the most important factors with comprehensive  professional website companies and internet solutions providers.

With the staggering number of websites being added to the internet every day, the competition is becoming ever more fierce.  For your company to compete on the Internet, website promotion and search engine optimisation is something that you cannot avoid.

Understanding Search Engines.

By understanding how search engines work, you can raise the profile of your website and so attract more visitors.

Not all search engines work in the same way so you will need to tailor your site to promote it in the different search engines.

Directories and Crawlers. 

Directories are staffed by human operators who visit and rate each site, they then assign it to a category an subsection. 

Web crawlers are automated systems that spider the web looking for phrases and keywords to categorise the websites. Crawlers will also look at the architecture of your site , they will look to see if your site runs from a database or uses frames.  Database driven websites can be difficult to get good rankings as the content is created on the fly when the viewer searches it for information.

Website crawlers use mathamatical algorithms which are closely guarded secrets by the search engine companies.